Kunshan uv advertising film, uv soft film printing, soft film ceiling keel

Kunshan advertising film, soft film inkjet printing, soft film ceiling keel manager Zhang mobile phone
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Engineering consulting
Although there are many manufacturers, their strength is not strong
Overview In just a few years, soft film ceiling companies have rapidly grown from a few companies in 2004 to hundreds of companies today. Most of the companies participating in this industry are concentrated in Guangdong, Guangdong, and Guangdong, and many of them were transformed from the previous bathroom heater industry. Among these companies, in addition to some companies with brand bathroom heaters, there are also companies that are only known for their development of integrated soft film ceilings in recent years.
The rest are mostly enterprises with smaller scale and strength. Overall, the ability to resist risks is weak and the market impact is small. As the bathroom heater industry has meager profits and is in urgent need of a new industry transformation, it is not difficult to understand why everyone is hyping up this industry together. This reason can also explain the problem that integrated ceiling companies are concentrated in Zhejiang instead of Guangdong, the traditional ceiling base.
2. Product differentiation is small and technology content is low
Except for a few manufacturers that have the production capacity of their own products, many manufacturers still rely on sales, and it is difficult to have new ideas. The current product situation is that you have me. Everyone has it, and the legendary saying that you have to go up if there are conditions, and you have to go up even if there are no conditions, is well reflected in this industry. Often products that look the same are just different in brand.
3. Profit, the confusion in the hearts of enterprises
It stands to reason that the profits of new industries are very high, but in fact, due to the scale bottleneck that has not been broken through, the sales scale of enterprises with market investment is slightly larger, but the proportion of investment expenses Companies that are too high and have no market investment often take the low-end route and have low profits. Many factories in the industry have no brand, no service, and no promotion. They can only rely on low prices to attract customers to purchase goods. What's more, some have begun to lay foundations for free, decorate for free, and produce samples for free to solve the problem of product launch. In the later period, due to neglect of management of specialty stores, manufacturers often lost a lot of decoration subsidies.
4. The growth of outlets and sales volume is not proportional, and the overall scale is small
With the continuous expansion of the network, the number seems to be increasing. Due to the low sales of single stores, the sales growth of enterprises is very slow. Therefore, many companies regard the development of new networks as the main way to achieve sales.
In the past, there were only a handful of companies with annual sales of more than 10 million. The annual integrated crane industry sales will not exceed 300 million yuan. The industry concentration is quite low and the competition pattern has not yet been formed.
As participants at the franchise agent level, most are newcomers with good wishes for the new industry. There are some common characteristics, that is, less funds, little influence in the local market, lack of professional knowledge, and little marketing investment.
5. Who are the new products promoted for? Who is the brand created for?
There is no contradiction between the “for whom the new products are promoted” mentioned here and the lack of differentiation of the previous products. The integrated ceiling industry has only been around for two years, and product upgrades are said to have reached the third generation.
To sum up, the so-called new products are basically just adding a circle or changing the color to the previous products. The launch of new products seldom considers the needs of consumers, but more simply adds an additional buying point. Therefore, this new product has no vitality.