Entering the golden season of Golden Nine and Silver Ten, many investors are looking for more popular investment projects, and the water purifier industry, as the hottest and most popular investment project in recent years, is deeply favored by investors and Join. According to statistics, the water purifier industry has been developing at an increasing rate every year in recent years, and the rate of return is very high. It is hailed by industry experts as the last gold mine in the home appliance industry. Therefore, many investors are investigating water purifier brands, hoping to screen out a water purifier brand with high development potential. There are many brands in the water purifier industry, how should investors
measure them? According to the marketing director of Lequan, the top ten water purifier brands, if you want to become an excellent water purifier agent dealer and earn more To make more water purification wealth, you must first know how to choose an excellent brand.
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Five steps for water purifier agent franchise:
, brand development potential
For water purifier agents, it is not only necessary to measure whether the water purifier brand can immediately serve In order to make enough profits, you must fully evaluate the vitality and brand value of this water purifier brand. Brand is an intangible asset, and its ability to develop the market and occupy the market must be examined.
, Profit margin
Everything is for profit. If a brand cannot bring enough profit margin to water purifier agents, it is best to choose carefully. And
And this profit is long-term, rather than coveting temporary profits and causing greater losses. I believe everyone has understood this.
Product Selling Points
A good product can speak for itself. Whether the water purifier manufacturer has strong product research and development capabilities and whether the product has unique selling points will determine the water purifier agency distribution. Whether the company can win the favor of consumers in the terminal market and seize more water purification market share. For example, the water-saving, energy-saving, and intelligent advantages of Lequan water purifier products not only improve the product's selling points and defeat competing products, but also allow agents to gain more profits.
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, policy support
For those who are just getting involved in the water purifier industry, due to the lack of relevant operating procedures and experience, in order to avoid detours on the road to water purification, this article
The franchise policies given by water purifier
manufacturers will greatly improve the success rate of water purifier franchisees. As a water purifier manufacturer with relatively strong comprehensive strength, Lequan provides all aspects of policy support to its franchisees, such as marketing support, advertising support, professional training, personnel support, and financial support. , decoration support, material support, team support, large-scale promotion activities and regional investment meeting support, etc., to help partners open the market faster and embark on the road of water purification and wealth creation as soon as possible.
, Service Support
If the water purifier brand you join as an agent can provide complete after-sales service, the water purifier agent dealer will be very worry-free. Water purifier
The product is different from other home appliances. The filter element needs to be replaced on time. This brings secondary business opportunities to water purifier dealers. It also indicates that dealers need to provide good after-sales service.
. However, due to limited professional knowledge, there are some technical problems that dealers cannot solve by themselves and must rely on the assistance of the manufacturer's technical specialists. Therefore, whether the water purifier manufacturer provides after-sales service has become an important factor for water purifier agent franchise
Inspection points
Huicong Water Industry Network The development of any industry is not smooth sailing. In China, there are nearly thirty This is especially true for the water purifier industry with its annual development history. Chinese people's acceptance of the concept of water purification is still not high, and due to the uneven qualifications of enterprises, the water purifier industry itself also has many shortcomings, which have hindered the development and growth of the water purifier industry. Therefore, at this stage, one of the main tasks of domestic water purifier companies is to strengthen publicity and popular science, so that more consumers can accept the concept of water purification, and at the same time be exposed to the style of big brands with real quality assurance. After all,
Moisturizing things silently is also the way to development.
The development of China's water purifier industry still needs more regulations
On May 1, the press conference of the Exploring Water Code r Water Purifier Market Consumer Education Public Welfare Science Popularization Activity hosted by the China Consumers Association
was held on Successfully held in Beijing. In this event, whether it was the speech of the leader of the consumer association or the speech of the representative of the public welfare enterprise, they all reflected the importance and necessity of widely conveying the concept of healthy drinking water to consumers.
Zheng Yijun, deputy general manager of Midea's water heater division, spoke on behalf of the charity supporting enterprises at the press conference. He elaborated on the importance of water purification public welfare science popularization activities from the current situation of drinking water in my country and the low penetration rate of water purification equipment. At the same time, we call on peer companies to jointly strengthen industry self-discipline, clarify social responsibilities, eliminate industry shortcomings, and produce products that consumers can trust. With high-quality products and high-standard services, we will help more consumers enter the era of direct drinking water.
He also emphasized that with the development of the Internet, information has become more accessible, people's awareness of water purification equipment has further increased, and they will be more cautious in purchasing water purification products. Branded water purification companies will invest more research and development resources, continuously raise the standards of the water purification industry, and continue to improve the after-sales service system. With a two-pronged approach, those small manufacturers that only rely on exaggerated publicity and low-price sales if their quality is not up to standard will gradually be eliminated by the market.
The Chinese government will also definitely further regulate the chaos in the water purification industry and raise the entry threshold. The low threshold for the water purification industry will become history.
Public science activities are very necessary for the current water purifier industry
With the introduction of government policies such as the Ten Articles on Water and the New National Standard for Drinking Water, the issue of national drinking water safety has increasingly been put on the agenda and has been subject to
widespread attention. Holding science popularization and public welfare activities can make consumers more cautious when choosing water purification equipment. The quality assurance and after-sales service of big brands are more favored by consumers. At the same time, some non-standard small manufacturers will be eliminated, while larger companies will increase their investment in research and development of water purifiers to improve their competitiveness.
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