Wuhan Cafe Member Consumption Card Management System Solution

1. Overview
Origin of coffee shop membership management
With the accelerated pace of people’s lives and the continuous improvement of consumers’ consumption concepts, modern coffee shops continue to rise, intensifying competition in the coffee industry. At this time, various marketing methods to manipulate market pull come into play. Merchants are simply preparing to draw consumers on the street to their own territory, and then listen to you in your territory and let people with a burning heart of consumption go. Come in, be happy to buy, buy conveniently, keep buying, recommend others to buy, and become a loyal customer. But when countless advertising fees and ineffective manpower are wasted, how can we maintain the customer flow most effectively and achieve the most effective marketing results? The most important issue for all businesses. Attracting a new customer costs about twice as much as retaining an existing customer. Excerpt from the first edition of "Marketing Management" [US] Philip Cotler
In sales, we know that the cost of acquiring a new customer is often times that of retaining an old customer, but our company needs the continuous input of fresh blood In order to sustain the growth of profits, the best way to win new members is not to blindly stand on the street and issue cards in the traditional sense, nor to wantonly promote without a marketing plan. To target the target audience, truly and effectively expand influence. As a result, modern membership management models began to emerge in various major business fields.
The membership customer management model is a relatively successful relationship marketing model developed by merchants in order to maintain long-term trading relationships with customers. Membership cards are the carrier of this marketing model. In specific practice, membership cards can be divided into discount cards, charge cards, stored-value cards and other types according to different customer management models and promotion methods. Among them, stored-value cards and discount cards are the most popular among merchants because they represent the strongest relationship chain and can lock in a large number of old customers for merchants.
The development process of coffee shop membership cards
Membership-based consumption management is a popular business operation management model. It can increase the customer's return rate and improve customer loyalty to the enterprise. Many service industries have adopted this service model. Nowadays, membership systems can be seen in various industries, and most of the forms of membership systems are membership cards. Membership card systems generally consist of membership cards, membership card reading and writing equipment, and membership card management software. Membership card types generally include ordinary cards, magnetic cards, cards, and radio frequency (induction) cards. Member card reading and writing equipment corresponds to magnetic card readers and writers, card readers and writers, and radio frequency card readers and writers.
As a medium for membership management systems, the development of the domestic membership card market is a long process. It has successively gone through the development of paper cards, magnetic cards, photoelectric cards, barcode cards, cards, proximity cards, and fingerprint recognition. process. Because the application fields of fingerprint recognition have great limitations: high cost, expensive maintenance, slow recognition and other defects, it cannot be widely used. Currently, barcode cards are the most commonly used in the membership card market. However, with the advancement of science and technology, customer requirements continue to increase, and the shortcomings of poor confidentiality of photoelectric cards are gradually making them lose the market. The sensor membership card is the product of product upgrades under this situation, and is currently replacing various cards. , becoming the mainstream product of membership cards.
With the widespread application of proximity card (card) technology in all walks of life, the proximity card (card) membership consumption system has become a more convenient and faster consumption fashion, which can improve the management level of the entire chain coffee shop and manage image. The system simplifies operation, is convenient and fast, reduces customer waiting time, and makes customer consumption convenient, accurate and fast. Rich consumption data statistical reports and timely consumption printing functions can further improve the company's internal financial settlement, financial supervision and operation and management levels. At the same time, it provides management functions such as member points management, discount management, and member birthday reminders, allowing merchants to better attract consumers and play an immeasurable role in the innovation and development of enterprises.
2. Overall design of Jifeng Cafe membership stored-value card management system
System design principles
This system is based on building a card-token model to realize various consumption in the cafe Management, product management, revenue management, employee management, query management, membership management, customer information management, promotion and other preferential management, entry and exit management, etc., to achieve modern information management for merchants and establish an advanced information management platform to achieve Advanced concepts and advanced technology.
The system achieves the goal: With one card in hand, you can travel all over DISCoffee
The coffee shop membership stored value card consumption management system aims to provide customers with complete management, and can specifically achieve the following functions:
Build an advanced information-based one-card management platform for coffee shops
Customer data management: Realize the management of customer-related data and analyze customers
Member management: Member levels can be divided according to customer needs , and manage it
Card issuance management: manage the issuance of stored-value cards for members of all levels according to the needs of merchants
Recharge and refund: perform recharge, refund and other operations for various types of membership cards
Member consumption electronic money management: realizes the consumption management of stored-value cards for various members
Member points management: customers can flexibly set members’ points and membership upgrade status, and can keep statistics on members’ rankings
Merchants Management of various preferential activities: Manage various activities launched by merchants, such as recharge discounts, product discounts, points gifts, gift exchanges, etc.
Management of chain stores: Realize long-distance management of member consumption of each chain store, Income management, customer management
Management of owners: to realize the management model of one center and multiple business points, and to manage the operating status and settlement of subordinate chain store owners
Report management: to realize the management of various reports< br/> Query management: Real-time query management of business status by business leaders
Realization of operator settlement management on duty
System architecture of coffee shop membership card consumption card
System topology
The system can adopt:, R, and other communication methods, can be connected to Ethernet, and supports single store, multi-chain store, single owner, and multi-owner modes.