. Check balance on WeChat of China Merchants Bank
. WeChat marketing of China Merchants Bank can be said to be one of the most successful models in China. The WeChat official account of China Merchants Bank Credit Card Center can check the account balance.
.Customers can check their credit limit by binding their WeChat account and credit card information (submitting ID card, passport and other documents through a pop-up page) and checking the amount. At the same time, the account can also return relevant interactive content with some keywords.
.This WeChat account realizes some of the services of telephone banking. All other functions of telephone banking are still being added. WeChat will become the customer service robot of China Merchants Bank.
..Starbucks wakes up naturally anytime and anywhere
.Log in to WeChat and add Starbucks as a friend to start a rich interactive conversation with them.
.Busy at work, exhausted physically and mentally and need to take a break anytime and anywhere?
.Add Starbucks China as a friend in WeChat and just send an emoticon. Starbucks will respond to your mood immediately. Enjoy the Starbucks "Natural Wake-up" music album immediately. Get the tracks specially designed for your mood. Feel the super power of natural wake-up. Starbucks ignites the passion and inspiration for life together.
During the implementation process, Starbucks first started from stores across the country to allow customers who frequent Starbucks to become fans of the Starbucks WeChat public platform, and then used activities and other methods to allow fans to recommend to their friends on their own, so that Starbucks WeChat public platform The number of fans exploded in a short period of time and now reaches tens of thousands!
.Starbucks has undoubtedly given a good start to all chain industries. The biggest rules for the survival of chain stores are fool-proof execution, simple choices and fusion models. Starbucks’ WeChat approach tells us that WeChat can easily achieve these things.
..Public welfare activity Jinliufu Spring Festival Home Mutual Aid Alliance WeChat registration
.The increasingly large Spring Festival travel rush is still a major social problem. Faced with the difficulty of buying tickets, many white-collar workers have started to look for new ways to get home. Carpooling is one of them.
. Since the establishment of the Jinliufu Spring Festival Home Mutual Aid Alliance, the first public welfare platform in China organized by private citizens to solve the problem of returning home during the Spring Festival, more than 10,000 people have participated in the Spring Festival mutual aid carpooling, and it has gradually become a widely popular method. way home.
As an emerging mobile communication mode, WeChat has strong social attributes. This model relies on the huge audience of WeChat to take advantage of the background of the Spring Festival travel season where it is difficult to buy tickets back home. It is launched in a timely manner and exposed in major media reports, which immediately triggers a strong social response.
.If you use the development of a custom reply interface to connect with the registration system of the corporate website, or go further and directly enter the starting point, departure point, and end point, the information and personnel of the Spring Festival carpooling route will automatically pop up. If this effect is achieved, it will effectively reduce labor cost investment and enhance the stickiness and interaction of the WeChat fan audience.
It can also be seen that WeChat marketing is definitely not a single marketing method. It also requires the use of various marketing and promotion methods to maximize exposure and ultimately achieve the purpose of corporate marketing, expand more marketing audiences, and acquire more brands. value gain.
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