Looking for opportunities to start a business using WeChat

How much imagination is there behind an ordinary WeChat account? Send a geographical location or flight number. These public accounts will reply to you about restaurants around you, traffic information in the surrounding kilometers, corresponding flight information and hotel reservations. , booking tickets, group purchases, etc. can now be realized on WeChat.
Since WeChat opened its public platform in the second half of last year, many keen entrepreneurs have sensed the opportunities arising from the intersection of traditional industries and WeChat. The enthusiasm of entrepreneurs will naturally attract the attention of capital. Golden Seed Venture Capital has set itself up as a special fund focusing on WeChat venture capital investment. In the past month, the fund has invested at an average rate of ~ projects per month. Dong Jiangyong, founder of Golden Seed Venture Capital, told reporters that the opening of the WeChat public platform was an unintentional thing, but now it seems that many entrepreneurial projects have achieved success.
WeChat's big account aims at convenience
In Dong Jiangyong's view, the opportunities for WeChat entrepreneurship come from three aspects. According to the order from small to large and the order of advancement, WeChat basic services are useful supplements to all aspects. WeChat application open platform. WeChat data and relationship open platform.
Ma Qiang, founder of Shanghai Mailu Information Technology Co., Ltd., is currently using the WeChat platform to embed the legal + mobile Internet model into it. According to Ma Qiang, currently one-on-one legal consultation can be achieved through the WeChat public account Micro Law. With the help of this platform, users can also download the required legal documents according to their own needs (Chuangye.com./) and find the right lawyer through online inquiries. Even dialed his number directly. At present, the number of paired lawyers behind the average number of consultations per day has exceeded 10,000, and the number of fans has accumulated to more than 10,000.
Ma Qiang told reporters that when extending his tentacles to the mobile Internet, the biggest reason why he did not choose to simply develop but to switch to WeChat is that the law is an occasional and flexible necessity. When there is no such demand, he can even install the law. Related applications would not even think of using it. Such applications can easily be overwhelmed, while WeChat is relatively more flexible. Its clear and concise user experience can help users find the resources they want more conveniently.
Lu Zirui, Investment Director of Media DreamWorks, told reporters that the essence of starting a business on WeChat is definitely not as a marketing channel but to use this platform to bring fast and convenient experience services to the target audience. The cost for users to follow a public account and talk to it is extremely low. Similarly, the threshold for entrepreneurial teams to access WeChat's custom interface based on their own characteristics is much lower, and there is no so-called application review process. These characteristics are important reasons for entrepreneurs to value WeChat. He said.
Seeking a way out
In Ma Qiang’s opinion, its business development on the WeChat platform is still in the stage of model exploration. How to solve the problem of profit model is the key to whether it can take this road.
At the beginning of this month, Zeng Ming, assistant general manager of WeChat products, officially announced that WeChat will launch a payment function. Users can purchase service-related content through WeChat public accounts. Ma Qiang said that this strong signal seemed to make him see the next way out.
But this is just the beginning. Although the birth of the WeChat platform has given entrepreneurs a pass to get started, it is not easy to keep the road smooth.
Taxi-hailing secretary Yang Yun bluntly said that the current opening of the WeChat public platform gives entrepreneurs limited space for self-expression and most forms are relatively simple. Although it is more convenient and low-cost than other applications, it may be more appropriate to describe it as a supplementary form at the moment.
Dong Jiangyong believes that there will be a parallel relationship with the Internet for a long time, and the prerequisite for breaking this relationship is the openness of its platform.
In Dong Jiangyong’s view, he is more hopeful about the expansion of the WeChat data relationship open platform involved in WeChat entrepreneurial opportunities. WeChat itself has a huge user and account system. Entrepreneurs can do a lot of things on this. If WeChat can If the data content that is tagged with users but does not involve user privacy and security is shared with entrepreneurs, more opportunities will derive from it. He said.
Dong Jiangyong gave reporters an example. For example, if WeChat can complete these basic tasks and win users Once the relationship is introduced, it will be very easy for the entrepreneur. He only needs to find his own positioning and do the product itself well. The remaining part is to cooperate with WeChat. If things go on like this, a good win-win relationship will be formed. The nature of the open platform of data relations is based on communication and social networking. The extension on this basis will involve all aspects. Once this information is gathered, the effect can be imagined. Dong Jiangyong estimates.