There are hundreds of millions of people in China, and if each of them gives me a penny, I can become a multi-millionaire. I believe many people have had such an idea. In the era of self-media, someone is turning this idea into reality. In this year, Chen Kun’s WeChat platform launched a membership system. It is said that he earned 10,000 yuan on the first day the membership-based WeChat platform was launched. Recently, CCTV 2 spent nearly a minute reporting on this matter. A Weibo controller who loves to be funny and funny
Chen Kun took the stage at the CCTV Year of the Dragon Spring Festival Gala and performed a song "Long Time Haven't Go Home" for everyone. His beautiful singing voice has been well received by everyone, but his high and low eyebrows while singing have attracted the attention of netizens. At that time, the height difference between Chen Kun's left and right eyebrows was quite obvious, and the shape of his eyebrows was also somewhat different. His best friend Zhao Wei was deeply impressed by this feature of his. Chen Kun has a particularly interesting move. He can move only one eyebrow and keep the other eyebrow still. Especially when he sings, his expression always looks like this, which is very painful.
However, Chen Kun didn't mind everyone's friendly teasing about his eyebrows. Then he simply posted a photo of himself tying up his hair into a bun on Weibo as a prank and then joked to himself that the priest is here. Soon, he posted another picture of him making faces on Weibo. These pictures of Chen Kun quickly made many netizens laugh.
Due to his passion for charity and public welfare, Chen Kun has gradually shifted his work focus from filming to the studio's main projects to spread positive energy to society. During the promotion stage, my friend Zhou Xun also came to support. Because of his celebrity aura, the walk initiated by Chen Kun was so huge that it attracted 10,000 college students from Beijing universities to sign up.
The last college student qualified for the second round of landing selection. During the interview session, college students were asked to pack more than ten pieces of outdoor equipment such as sleeping bags, moisture-proof mats, hiking poles, and water bottles into their backpacks within minutes. Just after everyone was hurriedly packing their backpacks, Chen Kun suddenly announced that please restore them to their original positions. This is the real content of today's exam.
In fact, this kind of surprise was exactly the effect he wanted to achieve. Life is full of countless coincidences, and the purpose you originally estimated may not be the true purpose of this matter.
Year, month and day, the group set out on the road. According to the plan, each person needs to carry a weight of more than 1 kilogram, walk a kilometer, climb a mountain, and climb to a pass that is just over 10 meters above sea level. Before departure, Chen Kun asked everyone to abide by the no-talk rules. Because only by not talking can you calm down and listen to your inner voice and talk to yourself.
The power of walking activities lasted for days. Except for going to Sera Monastery to debate scriptures, visiting a college for blind children, and going to Tibetan homes to help with harvesting, I spent the rest of the day walking. What is challenged is not only the physical fitness of these players but also their will.
When the last member of the team arrived at Samye Temple after completing the journey, although they were unkempt and dirty, they were not tired and full of energy. This event not only attracted media attention, but Chen Kun also posted relevant pictures and text on Weibo wherever he went, which caused a great response among netizens. In less than two weeks, his followers have increased by tens of thousands!
WeChat charges money to be the first to eat crabs
Chen Kun is a person who particularly likes new things. One day in 2008, he saw a fashionably dressed modern girl holding a bag in her hand and constantly updating her friends. Circle and chat with the people above or even place an order. After chatting, I realized it was WeChat. Chen Kun thought it was quite fun, so the Weibo addict started playing with WeChat again.
In chatting with many friends who use WeChat, Chen Kun found that everyone loves to watch original content, see beautiful women and original scenery photos, and listen to interesting stories. But if a person's WeChat often posts advertisements and more junk stuff, everyone will blacklist him or her without hesitation. People who work on the Internet and media believe that content in one sentence is king. It can be seen that this principle is still obvious on WeChat. So he began to work hard on this land.
In the same year, Chen Kun and the Walking Power team went to Animaqing Mountain in Qinghai to complete the difficult walk of hiking and camping throughout the day and night. He uses WeChat to communicate with everyone and share what he has learned along the way. This move will undoubtedly bring a big gift to WeChat netizens! Unexpectedly, Chen Kun also gained a large number of fans on WeChat in a short time.
On the morning of March 1, an industry insider certified by Sina Weibo as the general manager of Ruima Communications and known as Dark Horse Liangju broke the news that Chen Kun’s WeChat platform launched a membership system and became the first person to try out the celebrity fan economic model. As long as you pay RMB 1, you can become a monthly card member of the Chen Kun WeChat platform. RMB 1,000 will become a quarterly card member, and RMB 1,000 will become a half-year card member, and you will become an annual member. It is said that on the first day after the membership-based WeChat platform was launched, he earned 10,000 yuan faster than many of the movies he starred in sold out. This incident triggered an exclamation in the entertainment and media circles. In the morning, CCTV 2's first column reported the incident for nearly a minute under the title "Celebrities Make Money on WeChat".
Opening his WeChat official account, a handsome black and white profile picture immediately comes into view. Above the avatar is the word "Welcome to Chen Kun's Micro World" and below it is the slogan of the walking plan that Chen Kun spares no effort to promote. Go out actively and experience down-to-earth, making walking a way of life.
Click on the homepage on the toolbar below. Various services of Chen Kun’s WeChat ID are listed in order, including member discussion areas, photos, news, music, books, etc. Click on the personal center and follow the prompts to register as a member. It can be seen that WeChat accounts attach great importance to communication with member users. The first function of the account interface is the member discussion area.
The second function of the interface is the Power of Walking section, which collects all news about walking. As a practitioner of the walking plan, Chen Kun placed this function in second place, which shows how much he attaches importance to walking.
The third feature, photo shoot, is quite innovative. There are many photos, either gloomy or handsome, that make people dizzy. There are stills from film and television dramas such as "Painted Skin" and "Let the Bullets Fly." Body photos and extremely charming bottom photos on stage. Photos cannot be downloaded, but they can be shared to Moments, WeChat copy links and collections like other information and pictures circulated on WeChat.
Another function of Chen Kun's WeChat account is book reading "Suddenly Walking to Tibet". The music function includes Chen Kun's "Heart Sutra", "Rebirth" and other songs for fans to listen to online. Netizen comments: Generally speaking, Huayuan can experience so many services, which is very worthwhile for fans!
Why not not only have fun but also make money and do charity
Celebrities opening official accounts is nothing new. Artists such as Wang Leehom, Christine Fan, Yang Mi, Wu Kequn, etc. all rushed to set up camp on WeChat. But their WeChat accounts are mostly extensions of their promotional platforms. For example, Wang Leehom’s WeChat account recently sent videos to users to promote his movies. Kequn Wu announced to his fans on WeChat that my latest album is about to be released. Please pay attention. Yang Mi’s WeChat account is quite innovative and user-friendly because it has an automatic reply function with her own real voice.
Different from other celebrities’ WeChat (./) Chen Kun’s WeChat has been upgraded to a personal site and its micro-world content is quite rich. In particular, Chen Kun is the first among Chinese celebrities to launch a membership system and sell services to members for a fee. If the WeChat accounts of other artists are still in the initial stage of WeChat, then this trendy guy has taken the lead and entered the era of WeChat.
Someone has calculated that Chen Kun has 10,000 fans on Sina Weibo and it is not difficult to have one million fans on WeChat. As long as % of these millions of fans are willing to pay to become annual members plus other members, he should be able to easily earn 10,000 yuan every year.
In fact, Chen Kun has far more than one million WeChat fans and far more than % are willing to become annual members. For this reason, industry insiders make a bold assumption. If Chen Kun has 10,000 WeChat fans and % of them are willing to become annual members, this fee alone will reach 100 million yuan, close to or even exceeding "Inception", "Beijing Meets Seattle", "China" Partners" and many other popular Chinese and foreign films at the domestic box office.
In addition to collecting membership fees, Chen Kun's WeChat public account will also be able to sell shirts, various other derivatives and develop more commercial monetization channels in the future, and these fans will spend money to purchase. If Chen Kun opens his mind a little more, every time Chen Kun has a new film and television work, he can play it on his own self-media platform. Fans can pay to watch it, and the ticket price should be much cheaper than theaters or other charging websites. This will be a huge amount of money. By relying on the WeChat platform and leveraging his popularity and influence, Chen Kun can simply become a small overlord of a business empire.
In addition to receiving real money from membership fees, Chen Kun can also learn which fans are die-hard fans and how many die-hard fans through public accounts, thereby obtaining his own true and accurate influence data to measure his market value. Because nowadays, whether a star is invited to act in a movie or serve as a mentor, the star's influence is an important criterion. In particular, the box office appeal of a star in a movie is an important criterion for producers to select stars.
In fact, with the rise of new media in recent years, celebrities and their management teams have long realized the necessity and importance of image packaging and work promotion on the Internet. In the blog era, it was Xu Jinglei who took the lead. In the Weibo era, it was Yao Chen who caught the early train. In the WeChat era, when all the self-media were still thinking about how to use WeChat to run their brands, small sellers were still thinking about how to use WeChat to market their products. Chen Kun had already begun to use WeChat to market their products. WeChat commercialization.
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