Zhilang Marketing Gong Yongjun: No matter how the market changes, one thing remains unchanged

No matter how the market changes and how the economic winter rages crazily, one thing remains unchanged, that is, the terminal sales market is still a must-win for enterprises. With the competition in terminal development extremely fierce, enterprises must grasp the terminals well. According to the rhythm of the market, how to establish a highly competitive terminal management system, Zhilang Marketing Gong Yongjun believes that the first two things must be done well. 1.
Formulate a sales volume tiered price system, enjoy the lowest price for large quantities, and increase the motivation of terminal sales.
Different from the traditional strategy of formulating terminal price management systems, the sales volume tiered price system advocated by Zhilang Marketing General Manager does not set specifications and standards based on first-level terminals, second-level terminals, third-level terminals or retail stores. The hero is judged by sales volume. Whoever sells more will enjoy a more affordable purchase price, which is open and transparent. This approach, first of all, standardizes the price standard and is more systematic, professional and convincing. Secondly, it saves the business owner from having to customize product sales prices for different customers all day long, and helps the business owner use system management, which saves a lot of trouble. Finally, the establishment of a sales volume tiered price system can encourage terminal merchants to purchase goods and sell them, which is an important part of the strategic incentive policy.
2.
Resolutely resist the practice of channeling goods, protect the interests of terminals, and increase the sense of security.
Looking at China's traditional manufacturing enterprises, boycotting counterfeit goods is talked about every day, and one would like to make a big-character poster and hang it in the company, but this phenomenon is still prohibited repeatedly. In order to help cooperative companies quickly suppress cross-selling goods, Gong Yongjun, general manager of Zhilang Marketing, has formulated a strict review mechanism.
,
Establishing a Metropolitan Procuratorate to Resist Cross-Country Goods
Gong Yongjun, General Manager of Zhilang Marketing, has helped partners establish a strict management mechanism for counterfeit goods. Once a customer discovers any counterfeit goods, the Metropolitan Procuratorate will immediately be responsible Personnel will take the lead in handling and quickly verify and investigate cross-regional cross-regional goods smuggling.
,
Product ID card system to prevent diversified goods
In order to promptly track and deal with diversified goods, Gong Yongjun, general manager of Zhilang Marketing, suggested that each product package of the cooperative enterprise should be marked with a code name, and the product should be marked with a code before it leaves the factory. Former employees enter the code information of each product into the information system, just like a non-replicable ID card. As long as they find the fraud, they can find the person responsible for the fraud by entering the product information code.
,
Find out quickly and thoroughly
As long as it is a fraud, Gong Yongjun, general manager of Zhilang Marketing, recommends that cooperative companies quickly and thoroughly investigate it, whether it is discovered by the salesperson or the end customer himself, Only when suspicious sources of goods are found in your own distribution area, the product code number must be accurately sent to the Metropolitan Procuratorate. The Metropolitan Procuratorate will lock the source of goods based on the product code name and quickly collect evidence to verify and determine liability.