Shanghai Zhilang Marketing Gong Yongjun teaches you how to increase your company’s sales in 3 minutes

Zhilang Marketing General Manager Gong Yongjun promoted the whole case of Hangzhou Yuyi (Car Seat Cushions). In just half a year, its sales doubled, its profits increased significantly, and it quickly realized transformation and upgrading to increase profits. 1.
Developing new consumer groups
Hangzhou Yuyi is a traditional enterprise specializing in the production of car seat cushions. It has worked hard in the industry in recent years and has firmly become the industry leader. In order to withstand the invasion of the cold winter of the market economy, the company has taken the initiative to think Change. After diagnostic analysis by Zhilang Marketing General Manager Gong Yongjun, combined with the massage effect of the product, the product was positioned as a health essential for driving people. The new positioning not only covers the customer groups who have health problems due to sitting for long periods of time while driving, but also gave birth to all the The upgrading of products, that is, those that have been purchased are in urgent need of replacement, and those that have not been purchased are in urgent need of purchase. New consumer groups are not just segmentation of consumer groups, or unexpected expansion of consumer groups in existing consumer groups, but the conversion and driving of concepts. The transformation of the family's pain points enabled Hangzhou Yuyi's new products to find a market entry point in one fell swoop.
Therefore, don’t keep focusing on the existing market, but take the initiative to develop new consumer groups so that competitors can’t fight back.
2.
Develop new market segments
When taking over the Hangzhou Yuyi project, Gong Yongjun, general manager of Zhilang Marketing, faced a big problem. The car seat cushion industry has become saturated. The red ocean of the market is like a closed door, no one can break in. Gong Yongjun analyzed carefully with reverse thinking. Since he can't break in, he goes in the opposite direction and may gain different gains. Among car owners, those who drive the longest and are most prone to health problems are the taxi group. They have low incomes and drive long hours. Their demand for the beauty of traditional car seat cushions is dispensable and not urgent. However, a car seat that is affordable, can prevent and Products that alleviate various symptoms caused by sedentary driving are urgently needed by the taxi community. In one fell swoop, Hangzhou Yuyi found its differentiated competitive advantage and found vitality in the market segment.
Therefore, when it is difficult for you to hit the red ocean of the market, you can find differentiation through market segmentation, occupy the minds of consumers, and let consumers remember you.
3.
Bait Marketing
Bait marketing refers to providing customers with the transaction medium they want most in a way that customers cannot refuse. A good fishing bait must meet three major conditions. First, it must be easy to spread memory. Second, it is easier for consumers to accept. Third, it is convenient to induce subsequent consumption.
During the launch of Yuyi's new products, Zhilang Marketing General Manager Gong Yongjun put the highly competitive corporate promotional video planned by him into a USB flash drive. As long as dealers meet the standards, they can receive the USB flash drive, booth and publicity for free. This video is equivalent to hiring a shopping guide for free to help dealers sell goods and close deals. This disk can be easily disseminated during the playback process, and can also attract consumers' attention and facilitate acceptance, and can play a role in accelerating sales and transactions.