Gong Yongjun: The change in sales model highlights and amplifies human nature in society

Gong Yongjun, general manager of Zhilang Marketing, emphasized: China’s economic form is undergoing a fission. The impact of the Internet+ era will greatly change the sales model on the sales side. This is mainly reflected in the traditional inside-out sales model. Transform and upgrade the sales model from the outside in. .
Transformation and upgrading from crude large-scale sales to humanistic brand sales
In the past, cluster-type large-scale industrial production and sales could still make great efforts and even win everything in a closed communication environment. However, The penetration of the mobile Internet era into all aspects of social life requires that the sales model of the Chinese economy must undergo an innovative change. This change is not an innovation and upgrade of the model, nor an innovation and upgrade of technology, but the highlighting and amplification of social humanity.
The mobile Internet has made the phenomenon of small social circles more and more obvious. The personalized needs of such small circles have rapidly risen and grown. Therefore, for most brands, it does not matter what they sell, but what matters is what you sell. Whether the value behind the product can accurately meet the personalized needs of the small circle, just as the original Apple mobile phone was not sold to a certain extent, but the petty bourgeoisie sentiment behind it. Gong Yongjun, general manager of Zhilang Marketing, planned the whole case. What Xingsha (mainly engaged in panel glue and polyurethane glue) sells is not glue, but the craftsmanship behind it that achieves the ultimate in details.
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Transformation and upgrade of channel management to experiential marketing
How important were channels in the past economic form? Recall the butterfly effect these terms, channel is king, terminal victory, and deep distribution have brought to the Chinese economy, and you will find that channels were extremely critical in the past sales model. However, the impact of Internet + on channels has made their living space increasingly narrow. Traditional channels have entered a one-way street where transformation is a fear of death, and if they do not transform, they will die. But how to change? Gong Yongjun, general manager of Zhilang Marketing, believes that no matter how traditional channels are transformed, consumers are the judge. In the Internet+ era, consumers pay more attention to close contact with products. Therefore, experiential marketing models are particularly critical. The venue provided by the channel is not only a product display center, but also an experience center. It must satisfy consumers to achieve emotional resonance and value sharing with each other through in-depth experience.