Gong Yongjun: Five major abilities determine whether you are a qualified sales manager

Gong Yongjun, general manager of Shanghai Zhilang Marketing, said that the management of sales personnel has always been a topic of greatest concern to enterprises. As managers of sales personnel, they play a vital role in the efficiency of the entire sales team and affect the development of the entire enterprise. As the core personnel of enterprise development, sales managers must possess the following five skills. one. The ability to lead by example
The direct leader’s work style and attitude have a direct impact on sales staff. Sales staff follow the managers’ ideas. If managers do not have the sense of responsibility to lead by example and set a wrong benchmark image, then this kind of attitude will This will subtly affect sales staff who want to manage the entire team well must first manage themselves.
2. Do things fairly and impartially without favoring anyone
The sales team is most likely to have conflicts. Unclear division of areas and unreasonable sales tools will create an unbalanced mentality among sales staff. The psychological imbalance of sales staff will reduce the passion and motivation of sales staff, which is detrimental to the development of the entire team.
3. Being able to establish a scientific sales plan
The completion of the sales plan is the result of the cooperation of the entire team. The sales leader controls the development direction and progress of the entire team. Establishing a sales plan for each salesperson to drive the performance of the entire team is sales management. It is the unshirkable responsibility of the people. Sales managers must have certain overall planning capabilities, otherwise they will be very failed leaders.
4. Able to sensitively feel the emotional fluctuations of sales staff
The emotions of sales staff and the performance of sales staff are closely related. Sales staff's lack of confidence and low mood are important reasons for the decline in performance. Sales work itself is a stressful job, and emotional management is extremely important for sales staff when they often face rejection. Sales managers must be sensitive to the emotional fluctuations of sales staff and provide guidance.
5. The ability to motivate employees
The job of a salesperson requires a vibrant and passionate attitude so that they can perfectly present themselves and the company's products when communicating with customers. Sales managers should motivate sales staff in a timely manner to stimulate their enthusiasm for work and have the ability to give material or non-material rewards to sales staff at the appropriate time.